Pharmacy Marketing Manager in Camp Hill at Rite Aid

Date Posted: 10/7/2019

Job Snapshot

Job Description

Job Description SUMMARY

Supporting the Director of Marketing, the primary purpose of this position is to develop and execute marketing strategies and promotions that drive prescription growth and shifting how the customers interact with us through technology. This role will be a key contributor in creating and enhancing Rite Aid's Omni-Channel development and transformation. 

This position manages execution of approved plans within the marketing channel specialists, works directly with Rite Aid’s Pharmacy team to leverage supplier assets, maximizes local marketing event activities, and oversees Marketing Coordinator’s day-to-day marketing operations support.

Frequent independent judgments and ability to move and course-correct quickly in ever-changing retail environment is essential. The incumbent is also required to perform all tasks in observance of Rite Aid’s brand and strategy and adhere to our core values and service attributes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The associate is responsible for the functions below, in addition to other duties as assigned:

  • Support Marketing Director in developing, implementing, measuring and reporting short and long-term Rite Aid specific marketing plans that include advertising, promotional materials, brand building, communications, promotional events, online/social programs, and customer relationship management
  • Implement competitively advantaged marketing strategies and tactics to drive prescription acquisition, retention and growth
  • Provide marketing expertise, market trend insights and strong industry knowledge to partner with pharmacy team members to help reach prescription growth and profit goals
Supervisory Responsibilities

This position directly supervises Marketing Coordinator/s and carries out supervisory responsibilities in accordance with Rite Aid policies and applicable laws. Responsibilities include interviewing, hiring, training, directing, rewarding, and disciplining associates; appraising associate performance; and resolving complaints

Experience / Requirements
  • Five (5) + years’ experience in HealthCare, Retail Pharmacy, Over the Counter (OTC) industries, Consumer Packaged Goods (CPG), or similar industry required
Education
  • Bachelor’s Degree in Arts/Sciences (BA/BS) Marketing, Advertising & Communications required