Marketing Manager (Healthcare & Pharmacy) in Camp Hill at Rite Aid

Date Posted: 12/7/2019

Job Snapshot

Job Description

Job Description



SUMMARY

This newly created position will support the Director of Marketing by developing and executing marketing strategies and promotions that drive prescription growth, shift how the customers interact with us through technology and support the holistic health and wellness of our customers . This role will be a key contributor in creating and enhancing Rite Aid's Omni-Channel development and transformation.

 

This position helps develop strategic marketing plans that highlight health and wellness needs of our customers, project manages the execution of plans within the marketing channel specialists, works directly with management team and field leaders to understand and maximize strategic points of differentiation, and oversees Marketing Coordinator’s day-to-day marketing operations support.

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ESSENTIAL DUTIES AND RESPONSIBILITIES

The associate is responsible for the functions below, in addition to other duties as assigned:

  • Support Marketing Director in developing, implementing, measuring and reporting short and long-term Rite Aid specific marketing plans that include advertising, promotional materials, brand building, communications, promotional events, online/social programs, and customer relationship management
  • Develops and implements competitively advantaged marketing strategies and tactics to drive prescription acquisition, retention and growth
  • Provide marketing expertise, market trend insights and strong industry knowledge to partner with team members to help reach prescription growth and profit goals
  • Develop and market new wellness programs and services to improve health of customers


Supervisory Responsibilities

This position directly supervises Marketing Coordinator/s and carries out supervisory responsibilities in accordance with Rite Aid policies and applicable laws. Responsibilities include interviewing, hiring, training, directing, rewarding, and disciplining associates; appraising associate performance; and resolving complaints


Experience / Requirements

  • Five (5) + years’ experience in HealthCare, Retail Pharmacy, Over the Counter (OTC) industries, Consumer Packaged Goods (CPG), or similar industry required


Education

  • Bachelor’s Degree in Arts/Sciences (BA/BS) Marketing, Advertising & Communications required