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Manager, Loyalty Marketing in Camp Hill, PA at Rite Aid

Date Posted: 4/2/2019

Job Snapshot

Job Description

Job Description SUMMARY

Collaborate with internal and external business partners to maintain and advance the execution of the wellness+ loyalty program. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in observance of Rite Aid’s brand and strategy and adhere to our core values and service attributes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The associate is responsible for the functions below, in addition to other duties as assigned:

  • Work with internal and agency partners to lead the execution of marketing strategies to drive consumer awareness, education and engagement in the loyalty program.
  • Partner with Marketing Leadership, IT, Store Operations and other internal functions to develop and execute a road-map for technology enhancements to improve the loyalty program infrastructure and customer experience, and solve identified experience issues.
  • Work with IT, CRM and analytical teams to provide ongoing and adhoc program metrics and reporting to key stakeholders.
  • Work cross-functionally with HR and Store Operations to develop associate training, education and communications to ensure consistent associate understanding of the loyalty program.
  • Collaborate with Customer Care teams to monitor customer feedback and identify and resolve customer experience failures resulting from loyalty program inadequacies.
  • Monitor and replenish program supplies as necessary to ensure uninterrupted service to stores.
Experience / Requirements
  • Five (5) years' of experience in Marketing, Brand Management and/or Project Management required.
  • Experience in Loyalty Marketing preferred.
Education
  • Bachelor’s Degree in Arts/Sciences (BA/BS) Marketing, Business Admin. required.

* The above information represents a summary of the functions and requirements of this position. Additional details are available on the full job description.